Tuesday, September 06, 2005

iTuned Out?

Apple's got a "big" announcement tomorrow (Wednesday) regarding the new line of iPods. As has happened before (much to the dismay of Steve Jobs), the secret is out.

Apple's not just launching one new product, but two, according to Kevin Rose.

New Products:
- Cingular will announce an iTunes compatible phone - the "Rocker"
- New 2GB ipod called the "Nano" - it will sport a color screen and will be much smaller and thinner than a mini. Price = $199


ThinkSecret goes even further, claiming the iPod Mini will move to a flash-based hard drive, and will sport a color screen.

Yawn. While the Mini news is exciting, as a flash-based MP3 player will have a better battery life than a hard-drive based player, we've been hearing buzz about the iTunes phone for months. And the Nano? As if Apple needed another MP3 player on the market, with the 1GB Shuffle and 4GB Mini. Apple already has a commanding market share in a market that's already over-saturated with choices. Jobs and Apple should focus on replacing current, outdated MP3 players (like they're doing with the Mini) instead of cornering a non-existent portion of the market. Really, who was holding out for a 2GB player?

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